Mindy Kaling recently teamed up with Umami Burger to produce a hamburger that helps support pancreatic cancer research. While many celebrities have lent their name to different food products, this burger is specially designed to reflect the personality of the talented comedian.
The new burger is simply titled ‘The Mindy Burger’ and it consists of a beef patty topped with pickled jalapeños, fried onion strings and sharp white cheddar cheese. The decadent burger features a burst of flavors that perfect mirrors Kaling’s sharp whit. As Kaling explains, "I love Umami and I was so honored to be able to create my own burger. Spicy and cheesy, it reflects my own personality." Not only is the burger delicious, but it also helps support a good cause. For every burger sold, a dollar will go towards an organization that supports pancreatic cancer research.
The Mindy Burger is now available at all Umami Burger locations.
Charitable Celebrity Burgers
The Proceeds from This Burger Go Towards Pancreatic Cancer Research
Trend Themes
1. Celebrity-charity Collaborations - There is an opportunity to create more food or merchandise collaborations between celebrities and charities to raise awareness and support for important causes.
2. Cause-related Marketing - Businesses can use cause-related marketing to increase sales by donating a portion of their profits to charitable organizations.
3. Unique Menu Items for a Good Cause - Restaurants can attract more customers by creating unique menu items that not only taste good but also support a cause that customers are passionate about.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can leverage cause-related marketing to create unique products and increase their sales while also supporting important causes.
2. Charity and Non-profit Organizations - Charity and non-profit organizations can collaborate with businesses and celebrities to create fundraising opportunities and raise awareness for their causes.
3. Marketing and Advertising Industry - Marketing and advertising agencies can help businesses in creating cause-related marketing campaigns and collaborations with celebrities to promote their brand and increase sales.