With the numerous flavors of milkshakes available in the food industry, this Pancake-Flavored Milkshake definitely takes the cake.
Created by the 'Morinaga' company, this Pancake-Flavored Milkshake is set to be released in September, 2010. Although it isn't the first time that companies have turned solid foods into liquid drinks, I still think the idea of eating an actual pancake is definitely more satisfying than this Pancake-Flavored Milkshake concept.
Implications - Consumers live a lifestyle which is busier and more chaotic than that of their parents generation. These consumers need options that are quick and time efficient, both in the products that they buy and they services that they consume. Companies should take this into consideration in order to foster a more meaningful relationship with this group.
Canned Breakfast Brews
This Pancake-Flavored Milkshake Will Fill Your Stomach On-The-Go
Trend Themes
1. On-the-go Breakfast Drinks - There is an opportunity to innovate and introduce more flavors of on-the-go breakfast drinks to cater to the busy lifestyle of consumers.
2. Flavored Milkshakes as Meal Replacements - Developing new flavors of milkshakes that can replace a meal can provide a convenient and nutritious option for consumers on the go.
3. Liquid Versions of Solid Foods - Creating liquid versions of solid foods can provide a new twist to traditional foods, and can satisfy the need for quick and convenient options for consumers.
Industry Implications
1. Food and Beverage Industry - The food and beverage industry can innovate and create new products to cater to the busier and more time-crunched lifestyle of consumers.
2. Fitness and Nutrition Industry - The fitness and nutrition industry can capitalize on the meal replacement aspect of flavored milkshakes, and market them as a quick, convenient and nutritious option for consumers.
3. Packaged Goods Industry - The packaged goods industry can offer a new range of liquid versions of their products, offering consumers with a new twist to traditional foods, and the convenience of a quick, grab-and-go option.