As part of the Pampers Lullabies campaign, the diapers brand has joined forces with American Idol sensation and Grammy Award-winning songstress Jennifer Hudson on a new version of the classic 'Lullaby and Goodnight' song.
In addition to the new lullaby, which is available for download at Pampers' Facebook page, the company organized a Pampers Lullabies event on June 27 at New York City's Espace. The event was hosted by Jennifer Hudson, and attendees were celebrity parents and their babies who came to listen to the new lullaby track, as well as learn ways to ensure their babies always got a good night's sleep.
What's more, the campaign features an interactive portion in which parents can create their own versions of lullabies using the Pampers Lullabies Facebook app, and then share those songs with their friends.
Songstress Baby Ballads
Jennifer Hudson Sings Sweet Rendition for Pampers Lullabies
Trend Themes
1. Custom Lullabies - The Pampers Lullabies campaign's Facebook app for customized lullabies presents opportunities for innovators to create new personalized music apps for parents.
2. Celebrity Collaborations - Collaborations between celebrities and brands like Jennifer Hudson and Pampers present primed opportunities for other companies to create unique collaborations that market products both through a popular public figure's endorsements and exclusive content.
3. Interactive Brand Campaigns - The interactive Pampers Lullabies social campaign and corresponding event create opportunities for companies to create more user-engaging advertising and marketing approaches for their products.
Industry Implications
1. Music Industry - The Pampers Lullabies campaign suggests opportunities in producing music and interactive content specifically aimed at parents with young children.
2. Parenting and Baby Care Industry - The success of Pampers Lullabies campaigns along with the increasing popularity of similar events and campaigns mean the growth for innovative and feature-rich baby products and services that cater to busy parents.
3. Marketing Industry - The Pampers Lullabies campaign presents opportunities for companies in advertising to find creative ways to engage users on social media with interactive campaigns and unique collaborations.