PUMA presents a look at its first Palermo campaign with a spotlight shining on Manchester City and England football forward Jack Grealish. He stars at the front of the editorial wearing the shoes. The Palermo sneaker was originally a part of the brand to honor some of the most iconic capitals.
Now, the footwear collection is made up of the same concept, following different cities with new colorways. The new effortless looks take on an Italian style and the athlete adds his own touch to the Palermo. It is an archetype of the 80s terrace style arriving in a modern perspective. It features a low-top cut with a T-toe construction and rests on a gum sole unit.
Vibrant Footwear Retro Campaigns
Jack Grealish Stars in the Latest PUMA Palermo Campaign
Trend Themes
1. Retro Footwear Collections - Capturing the essence of 80s terrace style with modern updates, brands are releasing retro-inspired footwear collections.
2. Localized City Campaigns - Footwear brands are creating city-specific campaigns to honor iconic capitals and engage with consumers on a local level.
3. Athlete-designed Sneakers - Collaborating with athletes, brands are introducing sneaker designs that incorporate the athlete's personal style and touch.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can explore retro footwear collections as a way to tap into nostalgia and appeal to consumers seeking nostalgic trends.
2. Marketing and Advertising - Marketing and advertising agencies can work with footwear brands to develop localized city campaigns that resonate with specific target audiences.
3. Sports and Athleisure - Sports and athleisure brands can partner with athletes to co-create unique sneaker designs that attract both sports enthusiasts and fashion-forward consumers.