Staying style-conscious when hitting the hiking trail or simply traversing the urban landscape has become imperative for many consumers, so brands are creating product lines with this in mind as seen with the new Palace x Arc’Teryx collection.
The collection includes a range of technical apparel options that have all been given a style-conscious overhaul in order to make them well-suited to the needs of explorers or urbanites alike. This includes the centrepiece Alpha SV GORE-TEX hard shell jacket as well as a range of additional items including backpacks, bucket hats, hoodies and more.
The Palace x Arc’Teryx collection puts a number of eye-catching colors in the spotlight and will be available for purchase in-store or online starting on December 11, 2020.
High-Fashion Hiking Gear Collections
The Palace x Arc’Teryx Collection is Packed with Style
Trend Themes
1. Style-conscious Outdoor Gear - The trend of creating outdoor gear that combines style and functionality presents an opportunity for brands to disrupt the traditional outdoor apparel market.
2. Collaborative Collections - The rise of collaborations between fashion brands and outdoor gear companies opens up opportunities for disruptive innovation in both industries.
3. Technical Apparel Overhaul - Revamping technical apparel with style-conscious designs offers brands a chance to disrupt the market by catering to consumers' desire for fashionable yet functional clothing.
Industry Implications
1. Outdoor Apparel - The outdoor apparel industry can explore disruptive innovation opportunities by incorporating style into their functional gear and collaborating with fashion brands.
2. Fashion - The fashion industry can disrupt the market by expanding into the outdoor gear sector and partnering with established outdoor apparel companies to create stylish yet performance-focused collections.
3. Online Retail - The rise of online retail provides a platform for brands to reach a wider audience and disrupt traditional brick-and-mortar sales models for outdoor gear and fashion alike.