The Palace Spring/Summer 2020 collection was teased online on its social media platform. The London-based skate apparel brand explores playful themes for the warmer seasons. The label unveiled a look through three teased images to capture the design aesthetic of the upcoming series.
The first of the three visuals that show a peak of the capsule is a gif that features the Trifeg logo spinning before morphing into a skull adorned with branding, which represents one of the graphics that will be used in the summer capsule. The second image is of Rory Milanes, Palace team skater with a tape deck on his forehead reading "EVERYTHING ELSE IF FOR DECKHEADS." The last image features Milanes in a shirt with floral trimming and embroidered details.
Spring Streetwear Online Teasers
The Palace Spring/Summer 2020 Designs Were Teased Online
Trend Themes
1. Social Media Teasers - Leveraging social media platforms to create anticipation and excitement for upcoming collections.
2. Playful Themes - Exploring fun and playful design aesthetics for spring/summer fashion collections.
3. Graphic Embellishments - Incorporating bold and eye-catching graphic elements in apparel designs for added visual interest.
Industry Implications
1. Skate Apparel - Opportunity for skate apparel brands to use social media marketing to generate buzz and anticipation for new releases.
2. Fashion - Fashion industry can embrace more lighthearted and whimsical design approaches to attract consumers for spring and summer.
3. Embroidery - Embroidery businesses can collaborate with fashion brands to create unique and eye-catching pieces featuring floral and other intricate designs.