Frat-Themed Menswear

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PAL Sporting Goods Unveils Its 'Fraternity' Capsule

American menswear label PAL Sporting Goods has unveiled its new 'Fraternity' capsule, which will release ahead of its highly-anticipated Spring/Summer 2022 collection.

Inspired by vintage collegiate designs, the new capsule offers a wide range of classic frat-themed looks. For example, headlining the release is the PAL FRAT Varsity Cardigan, which features bold Greek lettering and arrives in two colorways: Green/Cream and Brown/Cream. In addition, the concise capsule delivers a series of pullover hoodies, half-zip sweaters, sweatpants, and t-shirts.

According to the brand, many of the garments are made using the first-of-its-kind 550grm textile constructed from regenerated yarns, making them an eco-friendly choice for the conscious consumer. For those interested, the entire capsule is now available on the PAL Sporting Goods website.
Trend Themes
1. Vintage Collegiate Menswear - An opportunity for designers to create eco-friendly sportswear inspired by classic college aesthetics.
2. Eco-friendly Fraternity Fashion - A trend towards sustainable clothing options in the frat house fashion industry.
3. Reviving Vintage Fraternity Apparel - A trend for brands to resurrect classic college looks and modernize them through sustainable materials and manufacturing.
Industry Implications
1. Fashion - A chance for clothing companies to explore eco-friendly options in the collegiate sportswear industry.
2. Sustainable Textiles - An opportunity for sustainable textile manufacturers to offer materials for the vintage collegiate fashion trend.
3. Fraternity Merchandise - An area for licensed fraternity merchandise companies to pursue eco-friendly options for their products.

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