Luxe and understated, the Paguci Fall/Winter 2013 Campaign is being rolled out in stunning black and white, which is a trend of late that has been permeating high fashion design advertising. A distinct move away from color has a sharper focus placed on tailoring, styling and -- of course -- the flawless models.
Featuring the dashing Florian Van Bael as the main muse, the Paguci Fall/Winter 2013 Campaign is nothing short of dapper. Bold leather accents like overcoats and gloves make an appearance amongst soft textures like exotic knits and pristine collars. Look a little closer and you'll notice exquisite detailing on pockets that add so much without saying much at all.
There's a definite sense of Americana goodness at play within the European Paguci Fall/Winter 2013 Campaign, which is striking to admire.
Haute Coifed Campaigns
The Paguci Fall/Winter 2013 Campaign Features a Debonair Florian Van Bael
Trend Themes
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Black and White Advertising — Opportunity for high fashion brands to distinguish themselves through the use of black and white advertising and a focus on tailoring and styling rather than color.
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Exotic Knits — Opportunity for luxury fashion brands to incorporate exotic knits in their designs and create unique textures.
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Americana Style — Opportunity for European fashion brands to incorporate Americana style into their designs and appeal to a wider audience.
Industry Implications
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Fashion — Opportunity for luxury fashion brands to adopt black and white advertising, incorporate exotic knits and Americana style into their designs.