Gen Z retailer Pacsun and Miquela, the first virtual influencer, newly announced a partnership to explore the digital space and speak to digital natives. The collaborators will be creating seasonal social media content, especially for supporting the brand during back-to-school season, and amplifying its 2022 holiday campaigns.
Miquela, the "19-year-old robot based in Los Angeles," is followed by millions of "Miqaliens" and she resonates with a young audience for her authenticity, inclusivity and unique sense of style. Early images from the partnership show the virtual influencer and so-called "queen of the metaverse" wearing the PacSun Pacific Sunwear I Heart U Tank Top and Rolled Sweat Shorts in front of the NYC Flagship Pacsun store.
As the new muse for Pacsun, Miquela offers a look into the future of virtual influencers and marketing in the metaverse.
Virtual Influencer Collabs
Pacsun and Miquela are Partnering on Seasonal Social Content
Trend Themes
1. Virtual Influencer Marketing - Businesses can leverage AI-generated influencers like Miquela to reach a wider, younger audience and bring a fresh perspective to their brand.
2. Metaverse Brand Collaborations - Partnering with virtual influencers and incorporating metaverse elements can help companies tap into Gen Z's desire for authenticity and novelty in marketing.
3. Seasonal Social Media Campaigns - Creating seasonal and timely social media content with virtual influencers like Miquela can help brands stay relevant and top of mind for their target audience.
Industry Implications
1. Fashion and Apparel - The fashion industry can leverage virtual influencers to showcase their products and reach a wider, younger audience in the metaverse.
2. Marketing and Advertising - Using virtual influencers and incorporating metaverse elements in marketing campaigns can disrupt the traditional advertising industry and offer new, innovative ways to reach consumers.
3. Digital Media - Creating partnerships between virtual influencers and digital media companies can help both parties grow their audience and stay ahead of the competition in the metaverse.