The GoodSignCompany packaged snacks branding focuses on the imagery of the location where the snacks originate. Including peanuts, pistachios and almonds, the GoodSignCompany snack packs each feature the face of a smiling man along with the products and ingredients used to create the snacks.
With the various nut snacks within the GoodSignCompany lineup coming from India, the packaging highlights the cultural imagery of the country. Each of the GoodSignCompany packaged snacks is flavored using natural ingredients and features color coding in order to create a vibrant visual identity on the store shelf. The resealable packs help to accommodate the consumer lifestyle shift that favors eating on-the-go whenever possible as opposed to set times.
The branding for the GoodSignCompany nut snacks is the work of the Clёver Branding creative agency.
Cultural Nut Snack Packaging
GoodSignCompany Packaged Snacks Embrace Regional Imagery
Trend Themes
1. Regional Imagery Branding - Opportunity to disrupt the packaged snacks market by incorporating culturally relevant imagery from different regions.
2. Natural Ingredient Flavors - Opportunity to disrupt the nut snacks industry by offering products that are flavored using natural ingredients.
3. Resealable Packaging - Opportunity to disrupt the snack packaging industry by providing resealable packs that cater to the on-the-go consumer lifestyle.
Industry Implications
1. Packaged Snacks - Opportunity for packaged snack companies to differentiate themselves by embracing regional imagery in their branding.
2. Nut Snacks - Opportunity for nut snack companies to stand out by offering products flavored with natural ingredients.
3. Snack Packaging - Opportunity for companies in the snack packaging industry to innovate by providing resealable packs that accommodate the on-the-go consumer lifestyle.