Pacific Shaving Co. knows that mornings suck. They also know that having to wake up in the morning with the task of shaving that face-forest filled with whatever you ate last night is downright painstaking.
To that end, the brand has come up with a cool little idea that combines everyone's favourite vice with their namesake, shaving cream, and created a cream and after shave that incorporates caffeine.
This seems like a pretty simple and obvious match. The world loves coffee, and men need to shave. Why not put the two together, right? Turns out there are some health benefits as well. The cream reduces redness, is high in antioxidants, and gives that little extra kick to your morning routine.
What sounded initially like a joke of an innovation from Pacific seems to be the cure to the usual morning routine of spamming snooze on your phone alarm, rushed breakfasts and extra hot showers.
Caffeinated Shaving Creams
Pacific Shaving Shaving Products Add a Jolt to Your Morning
Trend Themes
1. Caffeinated Personal Care - Opportunity for personal care companies to incorporate caffeine into beauty and grooming products.
2. Functional Dual-use Products - Potential for dual-use products that combine personal care and health benefits, such as reducing redness and providing antioxidants.
3. Coffee-adjacent Products - Developing new products that leverage the popularity and health benefits of coffee, such as using caffeine in personal care items.
Industry Implications
1. Personal Care - Personal care companies can explore caffeine-infused products as a way to differentiate and provide added benefits for consumers.
2. Men’s Grooming - Men’s grooming market can incorporate innovative products like caffeinated shaving cream to attract and retain customers.
3. Coffee Industry - As the popularity and health benefits of coffee grow, there may be opportunities for coffee companies to expand into adjacent product categories like personal care.