MAAP works in collaboration with P.A.M. on the new PAAM 2.0. collection for the season, marking the second time that the duo is joining forces. This stems from a liberating mindset that is true to P.A.M. and has a graphic influence in terms of design when it comes to MAAP's notable technical engineering and expertise in cycling functions.
The new collection is inspired by the constant nature of a desert sunrise and the atmosphere of the landscape when it is nighttime. This is translated through materials such as the jerseys made from premium Italian fabrication, mountain bike mesh, reflective tees, abrasion-resistant cargo bibs, Polartec fleece hoodies, and much more. It is rounded out by accessories such as arm warmers, socks, gloves, and a cap.
Desert Trail-Ready Apparel
MAAP and P.A.M. Join Forces and the Second is PAAM 2.0. Capsule
Trend Themes
1. Desert-inspired Apparel - Opportunity to capitalize on consumer interest in unique and rugged outdoor gear with a touch of fashion-forward design.
2. Collaborative Collection Releases - Potential to generate buzz and excitement for both brands involved, as well as attract new customers through combined marketing efforts.
3. Multi-functional Clothing - Innovative opportunities to create versatile clothing pieces that can be used for multiple activities, such as cycling and hiking.
Industry Implications
1. Outdoor Retail - Desert trail-ready apparel creates new opportunities for outdoor retailers looking to cater to customers seeking unique clothing that is both functional and stylish.
2. Sportswear and Cycling Gear - Potential for sportswear and cycling brands to expand their offerings and appeal to a wider customer base by incorporating fashion-forward design elements in their technical clothing.
3. Accessories - Opportunities for brands to expand their accessory lines with items that complement the multi-functional clothing pieces, such as gloves, socks, and arm warmers.