3D-Printed Titanium Sunglasses

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Porsche Design Unveils New P’8950 50Y Iconic 3D Sunglasses

Continuing its 50th-anniversary celebrations, Porsche Design has introduced P’8950 50Y Iconic 3D sunglasses, the newest addition to its 50Y Porsche Design Capsule Collection.

Sticking with its future-forward approach to design, Porsche Design's new shades boast a sleek and unconventional style, and they are not made using traditional manufacturing methods. Instead, they are made from titanium powder and constructed through a unique 3D printing process that requires the dust-like titanium to be melted with a laser. In addition, the 50Y special edition frames feature a single one-piece black mirror lens and lightweight RxP high-performance temples geared towards improving comfort.

The 50Y special-edition frames are limited to 911 units and come packed in a luxurious 50Y Porsche Design wooden gift box.
Trend Themes
1. 3D Printing Fashion Accessories - With the emerging technology of 3D printing, there is an opportunity for businesses to disrupt the traditional fashion accessories industry by creating unconventional and sustainable products with unique designs.
2. Customized Eyewear - The innovative method of 3D printing allows for the creation of personalized and comfortable eyewear that can disrupt the traditional eyewear industry by catering to individual preferences and needs.
3. Luxury Sustainable Products - Brands can disrupt the luxury fashion market by adopting more sustainable practices and using unique materials such as 3D printed titanium powder to make high-end limited edition products like sunglasses.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can benefit from integrating 3D printing technology to disrupt the traditional manufacturing of products, and in turn, to create unique designs and customization.
2. Eyewear - The eyewear industry can incorporate 3D printing technology to create personalized and comfortable products that disrupt the traditional manufacturing of eyewear products.
3. Luxury Fashion - Luxury fashion brands can adopt 3D printing technology and sustainable practices to manufacture unique and high-end limited edition products, such as sunglasses, disrupting the traditional luxury fashion market.

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