OWA's Moondust is a liquidless shampoo that features a powder-to-lather formula, catering to those with hair that's prone to frizzing or damage.
Powder shampoos are not the most common but they are effective. The unique format results in an ultra-concentrated formula that is activated once it's touched by water. This enables the user to better control the amount of product that goes into the hair, while getting an all-over clean. This particular formula was designed to moisturize and nourish the hair. It's filled with rice protein and aloe vera.
In addition to all the listed benefits, OWA's Moondust shampoo is eco-friendly and cost-effective, offering something a little different that may help nourish frizzy or damaged hair.
Powder-to-Lather Shampoos
OWA's Moondust Hair Wash Arrives in a Powder Formula
Trend Themes
1. Powder Shampoos - The trend of powder shampoos gives consumers control over the amount of product, and offers brands the opportunity to innovate with unique formulas and eco-friendly packaging.
2. Eco-friendly Beauty Products - The trend towards eco-friendly beauty products prompts the creation of sustainable packaging, ingredients, and formulas that benefit both consumers and the environment.
3. Moisturizing Hair Care - The trend of moisturizing hair care introduces innovative ingredients, such as rice protein and aloe vera, that offer nourishing benefits to those with dry or damaged hair.
Industry Implications
1. Hair Care - The hair care industry can innovate with unique powder-to-lather formulas, sustainable packaging, and nourishing ingredients that meet the needs of eco-conscious consumers.
2. Beauty - The beauty industry can meet the demand for eco-friendly products with earth-conscious packaging, formulas, and ingredients that appeal to eco-conscious consumers.
3. Sustainability - The sustainability industry can collaborate with beauty brands to create eco-friendly packaging and formulas, as well as encourage the adoption of sustainable practices within the industry.