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The Ovia Fertility Digitally Monitors Menstrual and Ovulation Cycles

To help women have a better understanding of their bodies, the Ovia Fertility app offers consumers a digital way to track and monitor their menstrual and ovulation cycle. The app serves as a way consumers can keep track of their period, find out when their fertility rates are the highest and provide data-based predictions to dates for both. The app works off of a systemized algorithm that is able to provide detailing predictions based on collected data from the user.

The Ovia Fertility is formatted to be an Excel sheet, allowing users to input data about their most recent period, spotting or lack-there-of. From there, the app is able to predict when the next cycle will be. The Excel sheet format can be downloaded as well, to be used outside the platform.

In addition, the platform expands past simple monitoring to provide links and tips about the female body with linked articles.
Trend Themes
1. Digital Fertility Tracking - Opportunity for companies to develop fertility tracking apps and software that use detailed algorithms to provide data-based predictions.
2. Personalized Health Monitoring - Companies can create apps that use personalized data collection to provide consumers with detailed health predictions and recommendations.
3. Female Health Education - Opportunity for companies to create platforms that provide women with information and links to articles about their bodies, health issues and wellness.
Industry Implications
1. Healthtech - Companies in the HealthTech industry can develop new apps and platforms that use data algorithms to provide personalized health information and predictions.
2. Education - Educational institutions can create online platforms and resources that provide information and education on female health and wellness.
3. Wellness - Opportunity for companies in the wellness industry to develop apps and platforms that provide women with data-based information and recommendations on their health and wellness.

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