Canadian rapper Drake has announced the launch of the 'OVO x New Era 59Fifty Fitted' collection, a fresh new line of fitted caps that look to celebrate the importance of "family."
With the release of this new collection, it is safe to say the Drake season is in full effect. Really, these new hats come only as a minor announcement in what has been an incredibly busy month for the superstar musician, who has just released a major studio album called 'Certified Lover Boy' as well as launched his very own golfwear collection with Nike titled 'Nocta GOLF'.
The new fitted hats all present Drake's signature OVO owl logo embroidered on the front panel, which rests above white Arabic writing that translates to "the family." Dropping September 17th, the hats will be offered in four colorways: green with red, white with blue, black with orange, and red with blue.
Rapper-Back Fitted Caps
Drake is Set Drop New 'OVO x New Era 59Fifty Fitted' Collection
Trend Themes
1. Fitted Cap Collections - The rise of fitted cap collections presents an opportunity for apparel companies to collaborate with famous artists or influencers to create exclusive and limited edition collections that cater to niche markets.
2. Celebrity-branded Apparel - The success of celebrity-branded apparel lines such as Drake's 'Nocta GOLF' presents an opportunity for other famous individuals to launch their own clothing labels and capitalize on their fan base.
3. Family-centric Branding - Focusing on family-centered branding, such as Drake's 'the family' themed fitted caps, presents an opportunity for brands to create a sense of community and emotional connection with their customers.
Industry Implications
1. Fashion Apparel - Fashion apparel companies can utilize the popularity of fitted cap collections and celebrity collaborations to create a buzz around their products and reach a wider audience.
2. Music Industry - The music industry can use celebrity-branded apparel as a new revenue stream and as a marketing tool for their artists.
3. Sports Apparel - Sports apparel brands can explore the idea of celebrity collaborations and limited edition collections with famous athletes or sports figures to appeal to fans.