OVO works alongside artist Keith Haring on a new collection of streetwear that is detailed with vibrant graphic accents for the season. It celebrates the Night Owl logo that was created by the artist as it revisits this time around for the Spring/Summer 2022 season.
It can be seen detailing items such as the denim jacket, the hoodie, a pin, and a graphic tee. The vibrant look has a neon base and the owl plastered on top along with graphics of stars and a bright red text that reads "NIGHT OWL." The most notable item in the range is the denim jacket that has a badge on the rear and the aforementioned graphic on the back. The entire new collection is now available to shop online at OVO.
Logo-Centric Vibrant Streetwear
OVO Joins Forces with Keith Haring on a New Graphic Collection
Trend Themes
1. Vibrant Streetwear - Opportunity for disruptive innovation lies in utilizing vibrant graphics and bold colors to create unique streetwear collections that stand out in the market.
2. Collaborative Collections - Disruptive innovation can be achieved by collaborating with renowned artists to create unique streetwear collections with a personalized touch.
3. Iconic Logos - Opportunity for disruptive innovation exists in revamping iconic logos with new graphics and colors to create fresh streetwear collections that resonate with consumers.
Industry Implications
1. Fashion Industry - Brands in the fashion industry can leverage the trend of vibrant streetwear to create fresh collections that keep up with evolving consumer preferences.
2. Art Industry - Artists can collaborate with fashion brands to create personalized collections that bring their art to new audiences and heighten their brand presence.
3. Retail Industry - Retailers can benefit from collaborating with artist-led fashion brands to provide unique products that cater to a niche market for streetwear enthusiasts.