Avant-garde fashion brand Rick Owens' branch 'Rick Owens DRKSHDW' launches an oversized nylon backpack in black for the season. The design draws strong inspiration from the label's cocoon structures that it often follows through different apparel silhouettes.
The accessory is made in Italy and delivers durable elements with the construction along with accenting details in silver tonal metal hardware. The monochromatic base allows the hardware to stand out in contrast. The backpack can be carried in a variety of ways with the inclusion of the top handle, the adjustable shoulder straps, and the detachable cross-body strap. Branding details can be found on the rear side of the entire silhouette -- the bag is now available for purchase online at MATCHESFASHION.
Cocoon-Inspired Avant Garde Bags
Rick Owens DRKSHDW Designs the Oversized Nylon Backpack for FW19
Trend Themes
1. Oversized Backpacks - Designing oversized backpacks inspired by unconventional shapes or structures is a disruptive innovation opportunity for fashion brands.
2. Monochromatic Hardware Accents - Using monochromatic base and accenting details in tonal metal hardware is a disruptive innovation opportunity for accessory brands.
3. Multi-functional Carrying Options - Including top handle, adjustable shoulder straps, and detachable cross-body strap for carrying options is a disruptive innovation opportunity for backpack manufacturers.
Industry Implications
1. Fashion - Fashion brands can create avant-garde backpacks with innovative design elements inspired by unconventional shapes or structures.
2. Accessories - Accessory brands can use monochromatic base and accenting details in tonal metal hardware to create visually appealing products.
3. Backpack Manufacturing - Backpack manufacturers can add multi-functional carrying options like top handle, adjustable shoulder straps, and detachable cross-body strap to improve the functionality and attractiveness of their products.