Many brands are now making solid serums, including Milk Makeup, which is adding to its range of easy-to-apply skincare products with an overnight serum that's infused with topical melatonin. The Melatonin Overnight Serum boasts rejuvenating, hydrating and calming benefits, and promises to have people waking up with skin that feels plump, smooth and refreshed.
The antioxidant-packed solid serum is powered by a potent blend of berries, plus hero skincare ingredients like hyaluronic acid. As a product that's meant to be used before bed, the formula also contains soothing oils like lavender and chamomile extract.
Using the plant-powered serum is as easy as swiping it across the skin and massaging it into the entire face—it can even be applied to the delicate eye area.
Melatonin-Infused Solid Serums
Milk Makeup's Melatonin Overnight Serum Refreshes Skin During Sleep
Trend Themes
1. Solid Serums - Opportunity for brands to create innovative skincare products in solid serum form.
2. Melatonin Infusion - Potential for incorporating melatonin into skincare products for overnight rejuvenation.
3. Plant-powered Skincare - Growing demand for skincare products that harness the power of plant-based ingredients.
Industry Implications
1. Skincare - Skincare brands can explore the use of solid serums and melatonin infusion for overnight rejuvenation.
2. Beauty - Beauty industry can capitalize on the trend of plant-powered skincare and offer innovative products.
3. Wellness - Opportunity for the wellness industry to incorporate melatonin-infused skincare products for holistic nighttime routines.