Consumers who want to add to their self-care routines in a way that's as simple as possible are favoring overnight masks as the effortless treatments of choice. Kiehl's recently launched its first-ever firming mask, which takes the form of an overnight treatment powered by hibiscus, which is " known to close during the night to preserve its nectar."
As its name suggests, the Ginger Leaf & Hibiscus Firming Mask also features sustainably sourced ginger leaf extract as a key component in the non-comedogenic and paraben-free formula, as it is smoothing to the skin. These main ingredients in the product, alongside others, are said to promote a younger-looking complexion with fast results that should be immediately noticeable by morning.
Firming Hibiscus Masks
Kiehl's New Overnight Mask is Its First-Ever Firming Mask Treatment
Trend Themes
1. Firming Overnight Masks - Opportunity for beauty brands to develop new overnight mask treatments that offer firming benefits.
2. Sustainable Skincare Formulas - Opportunity for skincare brands to formulate products using sustainably sourced ingredients.
3. Youth-enhancing Complexion - Opportunity for skincare brands to create products that promote a younger-looking complexion with fast results.
Industry Implications
1. Beauty - Disruptive innovation opportunities in the beauty industry to create new firming overnight masks.
2. Skincare - Disruptive innovation opportunities in the skincare industry to develop sustainable formulas with noticeable results.
3. Cosmetics - Disruptive innovation opportunities in the cosmetics industry to incorporate youth-enhancing ingredients in their products.