Bubble's Over Night Hydrating Sleep Mask is a new nighttime skincare product that promises to amplify the hydrating and restoring benefits of a favorite moisturizer. The hard-working product shares the benefits of soothing squalane, brightening niacinamide and nourishing shea butter in combination with gently exfoliating kojic and mandelic acids.
The creamy skincare product is an Ulta exclusive and it helps to tackle acne and oiliness in a supremely gentle way. This leave-on overnight mask is for all skin types and its fragrance-free formula is super supportive to those with dry or flaky skin. Other ingredients in the formula include maple sap to support the skin barrier and arnica to provide relief from redness and irritation. The lightweight and hydrating product leaves skin dewy and glowing by morning.
Multi-Action Sleep Masks
The Over Night Hydrating Sleep Mask Amplifies a Moisturizer's Benefits
Trend Themes
1. Multi-action Sleep Masks - Opportunity for skincare companies to develop overnight masks that amplify the benefits of moisturizers.
2. Gentle, Effective Skincare Products - Disruptive innovation opportunity for companies to create skincare products that gentle exfoliate and hydrate without causing oiliness or acne.
3. Fragrance-free Skincare - Opportunity for companies to develop fragrance-free skincare products that support those with dry or flaky skin.
Industry Implications
1. Skincare - Skincare companies can create multi-action sleep masks and gentle, effective skincare products to meet the demand of consumers looking for innovative beauty products.
2. Retail - Retail companies can capitalize on exclusive, high-quality products like Bubble's Over Night Hydrating Sleep Mask to draw in customers looking for unique beauty products.
3. Cosmetics - Cosmetics companies can develop new skincare products that offer gentle, effective exfoliation, hydration and support for sensitive skin, creating a truly unique line of cosmetic products.