The 'Oven Bits Instead' app is a micro-donation app for iOS smartphones and tablets that encourages people to forgo buying a cup of coffee or other small purchase in favor of putting that money toward a good cause.
The non-profit company created the application to put daily purchasing into context and give users the opportunity to exchange a small, daily purchase for a donation to their charity of choice. Austism Speaks and The American Cancer Association are two examples of charitable organizations partnering with the company. Users can also suggest a charity that they would like to donate to.
Although the company does take 5 per cent of the donation to cover operating costs, the application is a reminder of how a few bucks here or there can make a big difference when going to the right place.
Oven Bits Website
Instead Website
Oven Bits on Facebook
Socially Responsible Smartphone Donations
The 'Oven Bits Instead' App Promotes Giving to Charity
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Industry Implications
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