The Toronto Port Authority has introduced a new digital out-of-home media network at Billy Bishop Toronto City Airport. The venture is powered by ShyftLabs and features 45 screens, including eight 29.5-foot skyline ultra-high-definition LED displays spanning the pedestrian tunnel, as well as ten coordinated feature zones from the mainland terminal through the tunnel to the island atrium, and full tunnel floor graphics extending approximately 485 feet.
The Toronto Port Authority digital out-of-home media network transforms the passenger journey into a connected media experience where sequenced campaigns can follow travellers from check-in through the tunnel to the departure lounge.
Shobhit Khandelwal, Founder & CEO of ShyftLabs, shared: "Our partnership with Toronto Port Authority reflects a shared vision for a more connected, intelligent DOOH media environment at Billy Bishop Toronto City Airport. Through our AI-powered AdTech platform, Carter, we’re bringing programmatic and data-driven capabilities to help brands activate more effectively in this distinctive airport environment."
Digital Out-Of-Home Media Networks
The Toronto Port Authority Debuts Project at Billy Bishop
Trend Themes
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Seamless Sequenced Campaigns — Campaigns that follow passengers across multiple touchpoints create opportunities for context-aware narrative advertising that adapts messaging based on location and journey stage.
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AI-powered Programmatic DOOH — Programmatic platforms driven by AI enable real-time audience targeting and dynamic creative optimization, opening the possibility for highly personalized and data-responsive outdoor ads.
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Immersive Tunnel-scale Displays — Large-format, high-resolution displays and floor graphics create immersive environments that can redefine experiential brand engagements and sponsor-driven content ecosystems within transit corridors.
Industry Implications
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Airport Advertising — Airports become premium media platforms where integrated DOOH networks can shift revenue models toward subscription, programmatic inventory, and audience analytics services.
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Retail and Duty-free — Retail operators and duty-free brands can leverage journey-spanning digital touchpoints to synchronize promotions and influence purchase intent with proximity and timing intelligence.
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Transportation Infrastructure — Transit authorities and port operators can transform passenger spaces into smart media assets that blend wayfinding, safety messaging, and monetized advertising via centralized adtech systems.