It was recently announced that The Outnet, a luxury discount digital platform has launched its menswear branch in the US. It has grown a notable name for itself through the years in function, spotlighted by its selection of womenswear specifically.
This latest growth features over 30 brands including that 'Alexander McQueen, Acne Studios, AMBUSH, Balenciaga, 1017 ALYX 9SM, Maison Margiela, Off-White™, and much more.' The latest range features silhouettes including garments of tops, pants, jackets, outerwear, suits, and shirts, along with accessories such as shoes and bags. These can be up to impressive discounts of up to 70% off in total as over 100 designers and modern new brands are set to launch throughout the summer.
Luxe E-Commerce Menswear Expansions
The Outnet Launches the Menswear Vertical in America
Trend Themes
1. Luxury Menswear E-commerce - The Outnet's launch of a menswear branch in the US indicates a trend towards luxury menswear e-commerce platforms.
2. Discount Designer Menswear - The availability of designer menswear at discounts of up to 70% on The Outnet signals a trend that consumers expect luxury at affordable prices.
3. Expansion of Online Menswear Retail - The Outnet's expansion into menswear shows an industry-wide trend of e-commerce retailers seeking to grow their market share by tapping into the menswear market.
Industry Implications
1. Fashion E-commerce - The Outnet's launch and expansion into menswear represents an opportunity for companies within the fashion e-commerce industry to expand their offerings and attract a larger customer base.
2. Luxury Fashion - The availability of luxury menswear at discounted prices highlights an opportunity for luxury fashion brands to expand their reach through online outlets and attract budget-conscious customers without sacrificing premium brand value.
3. Men's Apparel Retail - The Outnet's entry into the menswear market presents an opportunity for established men's apparel retailers to adapt their business models to compete with the growing trend of online luxury menswear e-commerce platforms.