The Outerknown Apex Jacket is an outerwear style from the Kelly Slater-backed brand that would provide avid travelers and adventurers alike with a way to stay shielded from the elements. The jacket is constructed with a four-way stretch fabric that has been paired with a durable wet repellent (DWR) finish to make it highly comfortable and ready for exposure to the elements. The outerwear style is paired with a packable hood along with a series of interior pockets to keep essentials stowed when exploring or partaking in sport.
The Outerknown Apex Jacket comes in several color options to choose from and is finished with smooth taped seams along with vent cuts for enhanced breathability. Priced at $298, the jacket is made with 91% recycled nylon and 9% spandex.
Packable Water-Repellent Travel Jackets
The Outerknown Apex Jacket Has a Four-Way Stretch
Trend Themes
1. Packable Outerwear - Travelers and adventurers are looking for outerwear that is both durable and packable, presenting an opportunity for companies to innovate in this space
2. Water-repellent Fabrics - As travelers and adventurers prioritize staying dry in all weather conditions, companies can invest in creating innovative water-repellent fabrics to differentiate their offerings
3. Eco-friendly Materials - The popularity of sustainable products presents an opportunity for companies to innovate in outerwear by using eco-friendly materials like recycled nylon and spandex
Industry Implications
1. Outdoor Apparel - Companies in the outdoor apparel industry should continue to develop new fabrics, styles, and technologies for their outerwear lines to keep up with the ever-changing needs of their customers
2. Travel Gear - As travel becomes increasingly popular, companies in the travel gear industry can innovate by offering functional and stylish outerwear that can withstand various weather conditions
3. Sustainable Fashion - As consumers become more environmentally conscious, companies in the sustainable fashion industry can develop new products and materials, including outerwear, that are eco-friendly and meet the demands of their customers