RC Outdoor Supply (RCOS), a Los Angeles-based outdoor apparel brand founded in 2024 by CFDA-recognized designer Reese Cooper, is redefining American outdoor workwear through performance-driven design and materials.
Using traditional American outerwear designs with performance materials, RCOS enables seamless transitions from trail running to everyday wear. Accessibility through pricing and sustainability is a focus for the brand, with many pieces costing less than $250 and a portion of every sale going to the One Tree Planted organization, which focuses on reforestation.
As many outdoor brands continue to set premium prices, RCOS highlights how accessible pricing and performance-driven design—combined with a focus on sustainability—can open the category to a broader range of consumers without sacrificing quality.
Outdoor Workwear Apparel Brands
Rc Outdoor Supply Reinterprets American Outdoor Workwear Apparel
Trend Themes
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Affordable Performance Workwear — Bridging durable technical fabrics with sub-$250 pricing creates room for new cost-effective performance lines that challenge premium market dominance.
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Sustainability-linked Purchases — Connecting sales to reforestation and visible environmental impact opens pathways for brands to differentiate through verified sustainability commitments.
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Trail-to-street Hybrid Design — Blending functional outdoor features with everyday silhouettes enables multifunctional garments that reframe consumer expectations for utility and style.
Industry Implications
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Outdoor Apparel — Reinterpreting classic American workwear with modern performance materials presents opportunities to expand market share among urban and active consumers.
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Retail Pricing Strategies — Adopting accessible price points for technical apparel suggests new business models that prioritize volume and inclusivity over premium margins.
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Sustainable Materials Manufacturing — Scaling production of eco-conscious fabrics tied to transparent environmental outcomes could disrupt supply chains and create demand for traceable inputs.