Woolrich introduces a new series of apparel items to join the contemporary Outdoor Label for the Spring/Summer 2021 season. The brand takes on a sustainable approach to creating the capsule with outdoor functionality at the forefront. Each piece can be suitable in different environments, ready for adventure due to its innovative fabrics that are comfortable to be lounging at home as well.
Notably, the Tencel fibers are made from reclaimed eucalyptus trees to reinforce sustainable efforts even more. Additional materials in the capsule that are of the same efforts include the Pertex nylon ripstop and Bring Technology that makes up the hoodies, and crewneck sweaters. The rest of the capsule includes GORE-TEX pieces in the form of the Mountain Stroll Jacket and the Shirt Jacket.
Eco-Friendly Versatile Apparel
Woolrich Continues to Expand its Contemporary Outdoor Label
Trend Themes
1. Sustainable Fashion - Woolrich's eco-friendly clothing line emphasizes sustainability and can inspire other fashion brands to create similar initiatives.
2. Versatile Outdoor Apparel - Woolrich's Outdoor Label promotes functional clothing that can be worn in various situations, opening up opportunities for fashion brands to design multi-purpose clothing.
3. Innovative Fabrics - Woolrich's use of innovative fabrics, such as Tencel fibers made from reclaimed eucalyptus trees, Pertex nylon ripstop, and GORE-TEX, highlights the potential for other brands to experiment with sustainable and high-quality materials.
Industry Implications
1. Outdoor Clothing - Woolrich's sustainable and functional Outdoor Label can inspire other brands in the outdoor clothing industry to explore eco-friendly and versatile clothing.
2. Fashion Retail - The success of Woolrich's eco-friendly and versatile clothing line can prompt other fashion retailers to create similar lines that cater to consumers with a preference for sustainable fashion.
3. Fabric Manufacturing - Woolrich's use of innovative fabrics can challenge fabric manufacturers to research and produce fabrics that are high-quality and sustainable.