MEANSWHILE introduces its latest collection designed for the Fall/Winter 2020 season full of captivating outdoor garments. The seasonal range focuses on a sense of adventure, crafted with dynamic proportional cuts and versatile details throughout. The Japanese fashion label explores a broad range of ways the items can be worn to invite consumers to explore their creativity.
Some of the pieces include weather-ready capes, large duvet coats, and more. Notably, the aforementioned items can be altered and reshaped using a series of velcro panels and zipper plackets. There are some pops of color across the seasonal collection informed by bold blue and yellow to allow for a statement. Additionally, there are the more muted earthy hues as well seen at the cropped pants, fleece hoods, and liner jackets.
Layering Dramatic Outdoor Garments
MEANSWHILE Focuses on a Sense of Adventure for the FW20 Season
Trend Themes
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Dramatic Outdoor Garments — Exploring dynamic cuts and versatile details in outdoor apparel to provide consumers with a sense of adventure.
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Weather-ready Capes — Integrating velcro panels and zipper plackets to offer customizable and reshaped capes for different weather conditions.
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Bold Color Accents — Incorporating bold blue and yellow pops of color in outdoor clothing to make a fashion statement.
Industry Implications
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Fashion — Innovating in the fashion industry by creating outdoor garments that blend functionality, style, and customization.
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Outdoor Apparel — Introducing innovative techniques and versatile features in outdoor apparel to enhance performance and comfort.
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Textile Manufacturing — Developing new manufacturing methods to incorporate velcro panels and zipper plackets in garments for easy customization.