Samsung Electronics Canada and Tim Hortons recently joined forces to modernize the guest experience at the quick-serve restaurant with the installation of Samsung’s outdoor digital signage technology at drive-thru locations across Canada in 2021. The new self-contained outdoor display can withstand heat, cold, rain, snow, and dust, perfect for Canadian weather fluctuations.
"Increased digital signage adoption at drive-thru areas reflects a commitment among today’s quick-service restaurants to provide an improved customer experience," said Mary Peterson, Vice President, IT & Enterprise Solutions, Samsung Electronics Canada. "We’re proud to partner with Tim Hortons to provide innovative outdoor digital signage at even more of its drive-thru locations this year, maximizing customer engagement through product durability, flexibility and 24/7 performance."
Outdoor Digital Signage Technologies
Samsung and Tim Hortons Elevate Digital Drive-Thru Displays
Trend Themes
1. Increased Drive-thru Digital Signage - Quick-service restaurants are adopting digital signage technologies at their drive-thru areas to enhance customer experience.
2. Weather-resistant Digital Displays - Digital signage manufacturers are creating self-contained outdoor displays that can withstand different weather conditions.
3. Maximizing Customer Engagement Through Product Durability - Companies are partnering to provide innovative and durable outdoor digital signage technologies that enhance customer engagement.
Industry Implications
1. Quick-service Restaurants - Fast food chains are the primary industries adopting drive-thru digital signage technologies to enhance customer experience.
2. Digital Signage Manufacturing - Manufacturers of digital signage have a unique opportunity to innovate self-contained outdoor displays that are weather resistant.
3. Technology and Enterprise Solutions - Partnerships between technology providers and enterprise solutions companies are enabling the development of innovative, 24/7 performance outdoor digital signage technologies.