In order to advertise the indoor CPH Skatepark, the company placed an outdoor ad in the middle of a puddle in an outdoor skate park. The ad was written upside-down, forcing viewers to look at the reflection in the puddle in order to read about the dry conditions of an indoor skate park.
The placement was perfect as plenty of skaters will be looking at this unusual sign and utilizing the early autumn weather conditions as part of the ad really drives home the point the company is trying to make.
Anyone who looks at this puddle will quickly realize that conditions will only get worse, and the strategically placed outdoor billboard presents them with the perfect solution -- CPH Skatepark.
Puddle-Reflected Billboards
The CPH Skatepark Outdoor Ad Points Out the Wet Conditions
Trend Themes
1. Interactive Billboards - As outdoor advertisements continue to evolve, interactive billboards can offer unique engagement opportunities for consumers and differentiation for brands.
2. Reflection Marketing - Leveraging reflections in creative marketing designs can provide a unique and memorable viewing experience for audiences.
3. Location-based Advertising - Using specific locations to target advertisements can be an effective way to reach relevant audiences and generate interest in a product or service.
Industry Implications
1. Outdoor Advertising - Outdoor advertising companies can explore new and creative ways to engage audiences through interactive and innovative designs like the puddle-reflected billboard.
2. Skate Park and Extreme Sports Industry - Companies in the skate park and extreme sports industry can leverage creative and eye-catching designs like the puddle-reflected billboard to attract potential customers and generate interest in their offerings.
3. Digital Marketing and Advertising - Digital marketing companies can utilize location-based advertising strategies and interactive designs to create engaging and memorable campaigns for their clients.