Our Legacy drops a limited capsule under its Our Legacy WORK SHOP division with design themes informed by Dover Street Market. It features a collection made up of tees and hoodies that are detailed with the signature WORK SHOP font along the front.
It also has block-cap outlined letters that read DOVER STREET MARKET for more branding on top of the tees. It will also likely be available in black and white writing with the white top-stitching to stay aligned with its brand language. For the hoodie, the yin-yang symbol that nods to Our Legacty WORK SHOP is detailed on the front with DOVER STREET MARKET GINZA along the back. It is dropping at DSM London and Ginza on May 6th.
Blocked Graphic Collab Streetwear
Our Legacy WORK SHOP Unveils a Special DSM Collection
Trend Themes
1. Collaborative Streetwear Collections - Businesses can explore the potential for limited collaborative streetwear collections inspired by iconic brands and retailers.
2. Branded Typography - Incorporating branded typography and lettering can enhance product design and increase brand recognition.
3. Logo Variation - Businesses can experiment with variation on their logos in limited edition collections to cultivate exclusivity and interest.
Industry Implications
1. Fashion - Fashion brands can utilize collaborative streetwear collections and branded typography to attract younger, trend-focused consumers.
2. Retail - Retailers can collaborate with iconic brands to offer limited edition collections that drive excitement and foot traffic to their stores.
3. Marketing - Marketing agencies can offer design services that incorporate branded typography and logo variations to enhance brand recognition and interest.