Yoplait, the world's largest yogurt brand, has unveiled new wine and fruit-inspired flavors for its French-style yogurt line, Oui. The new specialty flavor offerings include Strawberry Rosé and Mango Champagne; the latter of which will be offered in both a dairy and coconut dairy-free version.
The new "small batch" flavors will be packaged in Oui's signature glass pot format and leverage the same French-inspired recipe as the line's original offerings. Unlike traditional yogurt, these products are made with simple ingredients such as whole milk and real fruit, which are poured into the glass jars that they come packaged in and left to sit for eight hours. As a result, they deliver a notably thick and sweet product that is more indulgent than classic yogurt products.
Wine-Flavored Yogurts
Yoplait Unveils Speciality Flavors for Its French-Style Yogurt Line, Oui
Trend Themes
1. Wine-flavored Yogurts - The trend of wine-flavored yogurts is disrupting the dairy industry by offering consumers a more indulgent and unique alternative to traditional yogurt products.
2. Small Batch Flavor Offerings - The trend of offering small batch flavor offerings is creating disruptive innovation opportunities in the food industry by allowing companies to experiment with new and unique flavors.
3. French-inspired Yogurt Recipes - The trend of using French-inspired yogurt recipes offers disruption to the yogurt industry by offering consumers a different taste experience.
Industry Implications
1. Food Industry - The food industry can benefit from offering small-batch, experimental flavors to attract new customers and create a unique brand identity.
2. Dairy Industry - The dairy industry has the opportunity to innovate new product offerings such as wine-flavored yogurts to keep up with changing consumer tastes and preferences.
3. Specialty Foods Industry - The specialty foods industry can take advantage of unique flavor offerings, such as the wine and fruit-inspired flavors in the Oui line, to differentiate their products from traditional food offerings and attract new customers.