Orly introduced consumers to its new Fall 2021 nail polish collection. Dubbed the Wild Natured collection, this range of nail polishes is packed with vivid, bold, and creamy shades. As fall approaches and the surrounding landscape transforms into a shivered range of colors, Orly encourages consumers to match their aesthetic to the season.
The collection inspires consumers to unleash their inner vixen. Featuring colors such as Blue Tango, In Full Plume, Wild Willow, Lion's Ear, Birds of Paradise, and String of Hearts, Wild Natured is available in the brand's long-wear formula. Orly's richly-pigmented lacquer formula is chip-resistant for long-lasting manicures and pedicures. This formula features a patented Gripper Cap and Genius Brush for flawless application. The collection is also available in the GelFX formula.
Nature-Inspired Fall Nail Polishes
Orly Introduced its Wild Natured Fall Nail Polish Collection
Trend Themes
1. Nature-inspired Nail Polishes - There is an opportunity for other brands to create their own nature-inspired nail polish collections that target consumers looking to match their aesthetic with the season.
2. Chip-resistant Long-wear Formula - Consumers are looking for nail polish formulas that last longer and are more chip-resistant, creating an opportunity for brands to innovate in this area.
3. Flawless Application - Brands have the opportunity to create innovative application tools for nail polish, such as the patented Gripper Cap and Genius Brush featured in Orly's Wild Natured collection.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can take advantage of the trend towards nature-inspired and long-wear nail polish formulas to create innovative products that meet consumer needs.
2. Fashion - The fashion industry can collaborate with beauty brands to create complementary nail polish colors and collections, offering a complete look for consumers.
3. E-commerce - The rise of e-commerce has made it easier for consumers to purchase beauty products online, creating an opportunity for beauty brands to expand their digital presence and reach new customers.