adidas continues working alongside Sean Wotherspoon on their ongoing partnership with the spotlight hitting the Orketro sneaker model this time around. The shoes are set to launch soon on July 7th and will be available online at the Highsnobiety shop.
The shoes are inspired by the 90s and its retro elements and notably, this is actually the most minimal sneaker collaboration by Wotherspoon yet, who is known for dynamic and bright color palettes. The Orketro has an off-white look that is made from an undyed and unfinished canvas material throughout the upper. The unfinished look makes the shoe more sustainable as it skips processes including water-intensive dyeing which actually relies a lot on a bunch of chemicals.
Retro Minimal MInimal Sneakers
adidas and Sean Wotherspoon Designs a New Orketro Sneaker
Trend Themes
1. Retro Sneaker Collaboration - Opportunity for brands to partner with designers to create minimalistic, sustainable sneakers inspired by retro aesthetics.
2. Minimalist Fashion - Growing demand for minimalist fashion items, including sneakers, that prioritize sustainability and simplicity.
3. Sustainability in Footwear - Innovation potential in developing eco-friendly footwear solutions that reduce chemical-intensive processes and utilize sustainable materials.
Industry Implications
1. Footwear - Opportunity for footwear brands to embrace retro minimalism and sustainability in their product offerings.
2. Fashion Retail - Retailers can cater to the demand for minimalist fashion by curating collections that feature retro-inspired, eco-friendly sneakers.
3. Textile Manufacturing - Manufacturers can explore sustainable production methods and materials to provide eco-conscious options for the footwear industry.