Orijen's freeze-dried cat treats' main selling point is their unquestioned nutritional value, therefore it's important that the packaging reflect the brand's focus on healthy, earthy ingredients devoid of harmful preservatives and low-quality additives.
These treats are made with 100% natural meats, poultry or fish with no additives, and are carefully freeze dried so that their goodness and nutrients are totally locked in.
Each Origen package features beautiful images of the animal whose meat forms the basis of the treat. For example, the Alberta Wild Boar cat treat package features soothing images of wild boar grazing on local woodland farms. The packaging is unabashedly rustic in color yet pleasing to look at, and does a great job conveying the nutritional goodness of the contents.
Rustic Cat Food Packaging
Orijen's Cat Food Packaging Showcases the Products' Nutritional Value
Trend Themes
1. Rustic Food Packaging - Opportunity for brands to showcase the natural and healthy qualities of their products through earthy and visually pleasing packaging.
2. Freeze-dried Cat Treats - Potential for innovative pet food brands to introduce freeze-dried treats as a convenient and nutrient-rich option for cat owners.
3. Visual Storytelling Packaging - Brands can leverage visually appealing packaging that tells a story and creates an emotional connection with consumers, emphasizing the origin and quality of ingredients.
Industry Implications
1. Pet Food - An opportunity for pet food companies to create packaging that highlights the nutritional value and natural ingredients of their products, appealing to health-conscious cat owners.
2. Natural Food - Innovative packaging options for natural food brands to showcase their commitment to using high-quality, preservative-free ingredients and connect with consumers seeking healthier options.
3. Design and Branding - A market for designers and branding agencies to create visually appealing and informative packaging designs that communicate the values and story of a product.