According to reports Apple will be creating its own original podcasts that it will add to its streaming service. Creating its own content will allow Apple to have exclusive rights to the podcasts. Exclusive content will help Apple compete with other streaming services that also offer exclusive content.
It was reported that Apple will look to third parties to create its original podcasts, and Apple has been speaking with media organizations about the prospect of creating the content.
Apple has made a concerted effort to improve its podcasting presence. Recently the company made efforts to provide more analytics to content creators, so they could implement the data to better reach listeners. Apple has also created a Podcasts app for computers running macOS.
Streaming Service Content Creation
Apple Will Produce Its Own Original Podcasts
Trend Themes
1. Original Podcast Creation - Apple will create its own original podcasts, allowing for exclusive content and helping them compete with other streaming services.
2. Third Party Content Creation - Apple will look to third parties to create its original podcasts, potentially disrupting the traditional media landscape.
3. Audio Streaming Service Competition - Apple's move into original podcast creation will intensify competition among audio streaming services.
Industry Implications
1. Media & Entertainment - Apple's creation of original content will disrupt the traditional media and entertainment industry.
2. Technology - Apple's increased focus on podcasting and streaming service offerings will affect the technology industry.
3. Marketing & Advertising - Apple's improved analytics tools for content creators will have an impact on the marketing and advertising industry.