Earlier this year, DreamWorks Animation and Oriental DreamWorks successfully released Kung Fu Panda 3 as part of a joint partnership between the two studios. Claiming the title of China's top-grossing animated film, the partnership demonstrates the growing economic and creative ties between the US and China.
Unlike other animated films released in China, Kung Fu Panda 3 was the result of a unique partnership between American and Chinese filmmakers. Not only was the film designed by artists from both countries, but it was also the first film to be animated in two versions so that the characters' speech was synced to different languages. The film even included separate casts of American and Chinese actors to appeal to different audiences.
With China set to become the world's largest film market by 2017, it is clear that films coproduced by American and Chinese filmmakers are in high demand.
Bicontinental Movie Partnerships
'Kung Fu Panda 3' Was Coproduced by Oriental DreamWorks
Trend Themes
1. Bicontinental Film Production - The increasing demand for films coproduced by American and Chinese filmmakers opens up opportunities for a new bicontinental film production industry with unique content appealing to both cultures.
2. Multilingual Feature Films - The production of films with multiple language versions to appeal to diverse audiences presents opportunities for innovative technologies that can synchronize and personalize the speech and audio.
3. Collaborative Artistic Design - The use of collaborative artistic design by American and Chinese filmmakers offers opportunities for innovative creative techniques that integrate two distinct artistic cultures.
Industry Implications
1. Film Production - The growth of bicontinental film coproduction industry will demand increased investment in film production infrastructure and improved international collaboration across all stages of production.
2. Animation - The growth of bicontinental film coproduction industry with unique content customized for different cultures presents opportunities for innovation in animation techniques that bridge cultural gaps.
3. Language Technology - The trend of multilingual feature films creates the space for innovation in language technology that can synchronize and personalize the speech and audio of films for different target audiences.