Organification
Organic Oreos and Organic Ritz
People seem to go wild for anything organic. The organic trend continues to become more and more mainstream with an increasing number of well known brands turning to organic ingredients. The latest is the Ritz and Oreo brand from Kraft Foods Global which has released Crackers with Organic Flour. According to the different published trends during this year, from underwear to condoms, we are going to see organification evolve for a long time...
Trend Themes
1. Organic Food - The organification trend in the food industry presents an opportunity for disruptive innovation in producing more organic food products.
2. Mainstreaming Organic Products - The trend of well-known brands turning to organic ingredients presents an opportunity for disruptive innovation in making organic products more accessible and affordable to the general public.
3. Organic Ingredients in Unexpected Products - The trend of incorporating organic ingredients in unexpected products, such as crackers and cookies, presents an opportunity for disruptive innovation in exploring other non-food products that can be enhanced with organic ingredients.
Industry Implications
1. Food and Beverage - The organic food trend provides the food and beverage industry with an opportunity for disruptive innovation in developing and marketing more organic food products.
2. Consumer Packaged Goods - The trend of well-known brands incorporating organic ingredients presents an opportunity for disruptive innovation in making organic products more accessible and affordable to the general public in consumer packaged goods.
3. Textiles - The organification trend in unexpected products presents an opportunity for disruptive innovation in exploring the incorporation of organic materials in the textile industry.