Inspired by the nutritious and stress-relieving qualities of matcha, Honest Fields set out to create healthy, organic puffs. The zero-calorie, no-sugar-added, vegan-friendly Matcha and Lime Organic Puffs are free from a range of ingredients— including palm oil—and are made with just a base of corn flour, rapeseed oil and chlorella powder, as well as a natural flavors, sweeteners and antioxidants.
According to the brand, "relaxation is a by-product of snacking" and it sees the Matcha & Lime organic puffs as a way for consumers to support "zen-ification."
While many people are familiar with the idea of curling up with a hot cup of green tea for its soothing properties, a new wave of functional snacks for stress relief are emerging to calm the many people who constantly suffer from frazzled nerves and scattered minds.
Citrusy Matcha Puffs
Honest Fields' Organic Puffs are Positioned as a Stress-Relieving Snack
Trend Themes
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Functional Stress-relief Snacks — Opportunity to create more healthy snack alternatives with stress-relieving qualities.
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Zero-calorie Organic Puffs — Opportunity to provide snacking options with less caloric impact.
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Clean Label — Opportunity to cater to consumer demand for minimally processed natural ingredients.
Industry Implications
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Healthy Snacks — Opportunity to innovate within the healthy snacks market by offering functional stress-relieving options.
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Organic Food — Opportunity to cater to consumers looking for organic options and positioning products as stress-relief aids.
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Natural Ingredients — Opportunity to innovate within the food industry using a clean label approach and catering to consumer demand for natural ingredients.