Perfume packaging often involves shiny glass vessels in novelty shapes and plenty of ornamentation—but One Seed's organic perfume packaging diverges from much of what's on the market.
In terms of ingredients, the handcrafted fragrances from Australia make use of natural plant extracts and essential oils. This simplicity is reflected in the packaging designed for One Seed by Ennis Perry Creative. The simplicity and genuine qualities of the product packaging tubes are elevated with copper foil and white ink details to spell out product details.
As proof of how much a boost branding can bring to the sales of an organic product, especially that many conscious consumers look out for these options when making purchasing decisions, One Seed saw that the new perfume packaging design resulted in a 200% increase in sales virtually overnight.
Raw Perfume Packaging
One Seed's Organic Perfume Packaging Boasts a Natural Aesthetic
Trend Themes
1. Organic Packaging - Opportunity for brands to differentiate themselves by using natural materials and minimalist design in their packaging.
2. Sustainable Fragrances - Growing demand for perfumes made with natural plant extracts and essential oils, reducing the reliance on synthetic ingredients.
3. Minimalist Branding - Increasing popularity of clean, simple, and authentic packaging designs that convey the product's qualities without excessive ornamentation.
Industry Implications
1. Beauty - Beauty brands can capitalize on the trend by offering organic perfumes with sustainable packaging materials and minimalist branding.
2. Natural Products - Natural product brands can enhance their appeal by using organic packaging materials and positioning their fragrances as sustainable alternatives.
3. Marketing and Design - Marketing and design agencies can offer expertise in creating minimalist branding and organic packaging designs for perfume brands seeking disruptive innovation.