The dairy-free movement is gaining traction and brands are launching a variety of milk alternatives — one noteworthy example is BetterBody Foods who recently launched 'Oatsome' Organic Oat Milk. The milk is said to be "sweet, creamy, [and] slightly oat-flavored." It is ideal for consumers who are vegan or have dietary restrictions such as lactose intolerance or allergies.
In addition, the organic oat milk is also sustainable. On one hand, it does not require cows to produce it and on the other hand, it is much more environmentally conscious than almond milk which "requires over six times as much water to grow than oats." Oatsome does not contain any added sugars, artificial ingredients or nuts either. Its taste and texture make it an ideal substitute and one can enjoy numerous creations with it as the liquid "froths, steams and bakes like cow's milk."
Organic Oat Milk
BetterBody Foods Launches a Gluten-Free and Non-GMO Product on the Market
Trend Themes
1. Dairy-free Movement - Disruptive innovation opportunity: Develop new plant-based milk alternatives to cater to the growing demand for dairy-free options.
2. Organic and Non-gmo Products - Disruptive innovation opportunity: Create more organic and non-GMO food products to meet the increasing consumer demand for healthier and more sustainable options.
3. Sustainable Packaging - Disruptive innovation opportunity: Design eco-friendly packaging solutions for food and beverage products to reduce environmental impact and appeal to conscious consumers.
Industry Implications
1. Plant-based Food Industry - Disruptive innovation opportunity: Develop innovative and delicious plant-based food products to cater to the growing demand for vegan and vegetarian alternatives.
2. Food and Beverage Manufacturing - Disruptive innovation opportunity: Adopt sustainable production practices and invest in the development of organic and non-GMO food products to meet consumer preferences and address environmental concerns.
3. Packaging Industry - Disruptive innovation opportunity: Design and produce sustainable packaging solutions that prioritize eco-friendliness and contribute to a more sustainable future.