Net-zero mattress maker Avocado debuted an Eco Organic mattress line for adults, kids and babies that makes 100% GOTS certified organic products widely accessible. The brand offers certified organic mattresses like queen sizes for the price of $999, which is possible by eliminating markups and middlemen. As a result, the products are competitively priced at polyurethane foam mattress prices yet they are hundreds of dollars less than other mattress products that are branded as natural.
The hybrid Eco Organic Mattresses are crafted in Los Angeles with up to 975 8" pocketed coils and 100% GOLS certified organic latex for a gentle-firm, breathable and comfortable sleeping experience. The healthy, sustainable and body-contouring designs avoid the use of chemical flame retardants and petroleum-based foams to truly deliver sound sleeping experiences that don't sacrifice health.
Affordable Organic Mattresses
Avocado's Eco Organic Line is 100% GOTS Certified Organic
Trend Themes
1. Affordable Organic Mattresses - The trend towards affordable organic mattresses will continue to disrupt the mattress industry.
2. Eliminating Middlemen - The trend of eliminating middlemen in the mattress industry opens up opportunities for new disruptive business models.
3. Chemical-free Sleeping - The trend towards chemical-free sleeping products will continue to challenge traditional mattress manufacturers.
Industry Implications
1. Mattress Industry - The mattress industry is being disrupted by new players offering lower-priced organic options.
2. Sustainable Manufacturing Industry - The trend towards sustainable manufacturing practices is creating opportunities for companies offering eco-friendly mattresses.
3. Baby and Children's Products Industry - The trend towards organic and chemical-free products offers opportunities for companies offering mattresses and bedding for babies and children.