This conceptual student project by Laura Aguilar and Loreley Videla is a collection of organic fruit juice labels. The project was created for the brand 'GROOVY,' which allowed the students to produce a fun and fresh packaging design that reflected the brand's name.
Three labels were created for three different flavors of organic fruit juice. The flavors include Pineapple, Strawberry and Lemonade. Using the colors associated with each fruit, the designers strictly used two colors per label. For example, the strawberry flavor features a bright red bottle with an abstract image of a yellow berry on the front.
Using simple colors and bold graphics, the designers hope to draw in youthful consumers. Additionally, the 100 percent organic juices will appeal to those who strive for a healthy active lifestyle.
Abstract Fruit-Labeled Juices
This Project Feature Brightly Colored Organic Fruit Juice Labels
Trend Themes
1. Bright Packaging Designs - Creating eye-catching packaging designs using bold colors and graphics can attract youthful consumers.
2. Minimalistic Labeling - Employing simple colors and limited graphics on labels can create a sleek and modern aesthetic.
3. Organic and Healthy Products - Tapping into the market of health-conscious consumers by offering 100 percent organic juices.
Industry Implications
1. Beverage Packaging - Exploring innovative packaging solutions for beverages that capture consumer attention and reflect brand identity.
2. Graphic Design - Utilizing bold graphics and minimalistic approaches in label design to create visually appealing products.
3. Health and Wellness - Exploring opportunities to cater to the growing demand for organic, healthy, and sustainable products.