The Boulder Organic Chicken Noodle Soup has been unveiled by the brand as a new healthier version of the quintessential comfort food that supports the shift towards more wholesome food varieties amongst consumers.
The soup features a free-from profile that doesn't contain any preservatives or artificial ingredients and comes in two size formats that will be found in the refrigerated section of Whole Foods Market and Safeway stores this winter. This makes the soup ideal for those looking to pick up a nourishing food product that can be simply heated and eaten with minimal preparation.
Boulder Organic Foods CEO Greg Powers spoke on the new soup, saying, "Our mission at Boulder Organic is to make soup better, using real food to create real change by the spoonful. We have been perfecting this recipe for some time to have a substantial and truly satisfying noodle that most gluten-free eaters have dearly missed."
Hearty Free-From Prepackaged Soups
The Boulder Organic Chicken Noodle Soup is Easy to Heat and Eat
Trend Themes
1. Healthier Free-from Prepackaged Foods - There is an opportunity for companies to create more prepackaged foods that are free-from preservatives and artificial ingredients, appealing to consumers who desire healthier food options.
2. Convenient Nourishing Food Products - As consumers continue to prioritize convenience without sacrificing nutrition, there is potential for the creation of more easy-to-prepare and ready-to-eat food products.
3. Gluten-free Comfort Foods - Companies can create more gluten-free versions of classic comfort foods to cater to the growing market of consumers seeking gluten-free options.
Industry Implications
1. Packaged Food Industry - The packaged food industry can capitalize on the trend towards healthier and more convenient food options, by creating more free-from and easy-to-prepare products.
2. Health Food Industry - The health food industry can expand its offerings to include more prepackaged and convenient options for consumers who prioritize nutrition and wellness.
3. Gluten-free Food Industry - There is a growing demand for gluten-free food options, offering the gluten-free food industry the opportunity to create more comfort foods and other consumer staples that cater to gluten-free lifestyles.