On its own, black tea is known as an energizing alternative to coffee as it contains caffeine and MindFull 'Vibe' is introducing consumers to not only an organic black tea product that's conveniently packaged and energizing, but also rich in electrolytes too.
The organic black tea beverages contain naturally occurring electrolytes and unlike many tea products that are branded as soothing, calming and beneficial for helping consumers unwind, these ones are packaged for on-the-go consumption. At Natural Products Expo East, MindFull introduced Vibe in pomegranate and mint flavors, which are packaged in the same kind of Tetra Pak cartons as used by Flow Alkaline Spring Water.
As many consumers are looking for energizing, better-for-you alternatives to sugary energy drinks, tea-based beverages and snacks are coming to the forefront.
Electrolyte-Packed Tea Cartons
MindFull's 'Vibe' Introduces Organic Black Tea in a Convenient Form
Trend Themes
1. Energizing Tea Beverages - Opportunities for introducing more organic and energizing tea-based beverages in convenient packaging.
2. Naturally Occurring Electrolytes in Beverages - Innovation opportunities for incorporating naturally occurring electrolytes in various types of beverages.
3. On-the-go Packaging - Potential for developing more on-the-go packaging solutions for various beverage and snack products.
Industry Implications
1. Beverage Industry - Tea-based beverage manufacturers can incorporate organic ingredients and naturally occurring electrolytes into their product offerings to meet consumer demand for healthier and more energizing drink options.
2. Snack Industry - There is potential for snack manufacturers to develop energy-boosting snacks using natural ingredients and electrolytes to provide a healthier and more convenient alternative to sugary snacks.
3. Packaging Industry - Opportunities for packaging companies to design more convenient and eco-friendly packaging solutions for on-the-go beverages and snacks.