If you're looking for something that can double as dessert and an energy booster, Krispy Kreme's new Oreo Mocha Chiller is the perfect option.
Following up on the immense popularity of Krispy Kreme's new Oreo Cookie Glazed Doughnuts, the Oreo Mocha Chiller combines the delicious taste of Oreo cookies with a sweet frozen mocha drink. The drink starts with a frozen espresso base, which is then blended with real Oreo cookie pieces, and topped with a combo of whipped cream and crumbled Oreo cookie crumbs.
The new Oreo Mocha Chiller is currently available from participating Krispy Kreme locations, but only for a limited time, so you'll have to act fast to sample this sweet new drink.
Cookie-Infused Espresso Drinks
Krispy Kreme’s New Oreo Mocha Chiller is a Sweet, Caffeinated Treat
Trend Themes
1. Cookie-infused Beverages - There is an opportunity for beverage companies to create new product lines by infusing cookie flavors into their drinks.
2. Dessertification of Drinks - Emergence of dessert-like drinks provide coffee shops and food chains the chance to innovate and create offerings that will appeal to consumers' sweet tooth.
3. Limited Time Offerings - Creating novelty menu items such as the Oreo Mocha Chiller, which are only available for a limited amount of time can create excitement and urgency among customers.
Industry Implications
1. Coffeehouse Chains - Coffeehouses can capitalize on the popularity of sweet, dessert-like drinks like the Oreo Mocha Chiller by creating their own innovative, cookie-infused beverages.
2. Fast-food Chains - Fast-food chains can leverage the trend of cookie-infused drinks to attract new customers and drive sales by introducing new menu items that appeal to consumer's sweet tooth.
3. Beverage Companies - Beverage companies have the chance to capitalize on the trend of dessertification of drinks by launching their own cookie-themed beverage lines to cater to consumers who seek indulgence in their drink options.