Jordan Brand presents the new Oreo colorway palette of the classic Air Jordan 37 sneaker model for the season with a sleek black and white look. The dual tonal look is prepared for the courts as the NBA season rolls in next week. The construction is highlighted by a Lenoweave upper that is inspired by the Air Jordan 7 silhouette. It also takes influences from West African basket weaving.
The upper itself is made with a crisp white base foundation and then detailed with mesh at the forefoot TPU panels, the mudguard, and the heel counter. The tongue, pull tab, and collar is detailed in black to add tonal contrast and the laces boast both colors.
Minimal Tonal Basketball Sneakers
The Air Jordan 37 Sneaker Gets an Oreo Colorway Palette
Trend Themes
1. Tonality in Sneaker Design - Incorporate dual tonal looks in sneaker designs to attract consumers looking for a sleek and modern aesthetic.
2. Cultural Inspirations for Sneaker Design - Take inspiration from cultural art forms like West African basket weaving to add unique and meaningful elements to sneaker designs.
3. Sports Season-inspired Sneaker Collections - Create sneaker collections that are designed specifically for sports seasons like the NBA, in order to capitalize on the excitement and anticipation of fans.
Industry Implications
1. Footwear Manufacturing Industry - Manufacture sneakers with innovative design elements to appeal to consumers looking for unique and fashionable footwear options.
2. Sports Accessories Retail Industry - Sell sports season-inspired sneaker collections to fans of specific sports leagues in order to increase revenue during these seasons.
3. Athletic Fashion Industry - Collaborate with sports brands and athletes to create stylish and functional sneakers that can be worn both on and off the court/field.