This summer, Strongbow, the cider brand, will be turning a downtown Toronto rooftop into a lush forest with its Orchard Glampground promotion, letting lucky consumers get a glimpse of airy nature in the heart of a bustling metropolis. The Orchard Glampground is a glamping experience on the roof of a 10 storey building, offering up spectacular views of the city while also giving a taste of nature.
The Orchard Glampground will be open from July 7th to July 9th, though it will only welcome select attendees. To get a chance at staying a few nights on the grounds, entrants need to submit a photo or video that shows how their missing out on nature during the summer with the hashtag #orchardglampground. The lucky contest winner will then get an invite for themselves and three guests.
Rooftop Glamping Promotions
Strongbow's Orchard Glampground is in the Heart of Downtown Toronto
Trend Themes
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Rooftop Glamping — The trend of creating unique and luxurious camping experiences on rooftops of urban buildings is growing and could be expanded to other cities.
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Urban Nature Retreats — The trend of bringing nature to urban areas through innovative experiences like the Orchard Glampground could create new opportunities for outdoor recreation businesses in cities.
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Social Media Contests — The trend of using social media contests to engage with audiences and promote brand awareness is becoming increasingly popular and can be applied to various industries.
Industry Implications
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Alcohol — The alcohol industry can leverage unique experiences like the Orchard Glampground to promote their brands and engage with consumers in new and interesting ways.
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Hospitality — The hospitality industry can capitalize on the trend of creating urban nature retreats to offer unique and exciting experiences to travelers and tourists.
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Marketing and Advertising — The marketing and advertising industry can use social media contests like the #orchardglampground to create engaging and interactive campaigns for their clients.