With summer just around the corner, M&M's has introduced a delicious new Orange Vanilla Cream flavor inspired by one of the most popular popsicles. The new flavor comes hot on the heels of another summery variety, with an ice cream-inspired Neapolitan option introduced just this past February.
According to savvy shoppers, Orange Vanilla Cream M&M's have been spotted exclusively at Dollar General stores. Not only do the sweet new treats boast a familiar creamsicle flavor, but the new candies are also made with white chocolate, making them sweeter than ordinary M&M's.
While chocolate isn't traditionally associated with the summer month, M&M's new Orange Vanilla Cream flavor demonstrates some of the clever ways companies are positioning their products for the warmer months ahead.
Creamsicle-Inspired Candies
The New the Orange Vanilla Cream M&M's Take Just Like a Popsicle
Trend Themes
1. Summer-inspired Flavors - Creating candy flavors inspired by popular summer treats presents an opportunity for companies to tap into seasonal trends and attract consumers seeking refreshing and nostalgic flavors.
2. Limited Edition Offerings - Introducing limited edition flavors allows companies to generate excitement and urgency among consumers, encouraging them to try new products before they disappear.
3. Innovative Chocolate Varieties - Exploring unique chocolate combinations, such as white chocolate in the case of Orange Vanilla Cream M&M's, can offer a disruptive twist to traditional chocolate products and appeal to adventurous taste preferences.
Industry Implications
1. Confectionery - The confectionery industry can leverage summer-inspired flavors and limited edition offerings to create buzz and boost sales during the warmer months.
2. Seasonal Foods - Seasonal food retailers can capitalize on the demand for refreshing and nostalgia-inducing flavors by stocking their shelves with limited edition summer-inspired candies like the Orange Vanilla Cream M&M's.
3. Chocolate Manufacturing - In the chocolate manufacturing industry, introducing innovative chocolate varieties can drive product differentiation and attract consumers looking for unique and indulgent flavor experiences.