ASICS introduces its Novablast silhouette in a new tonal option for the warmer seasons with the launch of the Orange Pop colorway design. The lightweight running model is focused on performance and also makes for a great lifestyle footwear option as well.
The tonal update draws fond nostalgic memories of creamsicles for a playful element informed by layering mesh materials at the base foundation. There are also fused eyestays and the Tiger Stripes at the midfoot are complete in a soft clamshell pink hue. The tongue is thin and contrasts against the upper with textural details before it is complete with the sleek white laces. The midsoles are informed with the FlyteFoam technology and is complete in white for a slight contrast yet again.
Playfully Bright Sneaker Colorways
ASICS' Novablast Model Surfaces in an Orange Pop Colorway
Trend Themes
1. Bright Sneaker Colorways - Disruptive innovation opportunity: Develop new and vibrant color options for sneakers to attract fashion-forward consumers.
2. Layered Mesh Materials - Disruptive innovation opportunity: Explore new techniques and materials for layering mesh in footwear design to enhance comfort and breathability.
3. Flytefoam Technology - Disruptive innovation opportunity: Develop and market advanced cushioning technologies like FlyteFoam to improve performance and comfort in athletic footwear.
Industry Implications
1. Footwear - Disruptive innovation opportunity: Integrate playful and vibrant designs into the footwear industry to attract a wider range of consumers.
2. Fashion - Disruptive innovation opportunity: Collaborate with fashion brands to create unique sneaker colorways that cater to the fashion-conscious consumer segment.
3. Sports Equipment - Disruptive innovation opportunity: Incorporate advanced cushioning technologies like FlyteFoam into other sports equipment, such as running shoes and protective gear.